8 Must-Read Books for Small Business Owners Who Want to Grow Smarter
April 4, 2025
8 Must-Read Books for Small Business Owners Who Want to Grow Smarter
The business book industry is saturated with promises and platitudes. But hidden among the hype are books that genuinely transform how you think about and run your business.
After reading hundreds of business books, these 8 stand out for their practical value, actionable insights, and genuine wisdom. They're the books I recommend to every small business owner serious about growth.
The Selection Criteria
Before diving in, here's what makes these books worth your time:
- Actionable insights: Ideas you can implement immediately
- Proven concepts: Based on real businesses and real results
- Timeless principles: Won't become outdated in a year
- No fluff: Every chapter delivers value
- Relevant to small businesses: Not just corporate strategies
The 8 Must-Read Books
1. "The E-Myth Revisited" by Michael E. Gerber
Why read it: Gerber explains why most small businesses fail and how to build a business that works without you.
Key takeaway: Work ON your business, not IN it. Build systems that run independently.
Best for: Business owners stuck doing everything themselves, struggling to scale, or feeling overwhelmed.
Action step: Identify one process you do repeatedly and systemize it this week.
2. "Traction" by Gino Wickman
Why read it: Wickman provides a clear operating system (EOS) for growing businesses. It's practical, structured, and immediately applicable.
Key takeaway: Use the Entrepreneurial Operating System to align your team, clarify vision, and execute consistently.
Best for: Businesses with 10-250 employees, struggling with alignment, or needing structure.
Action step: Implement the "Rocks" system for quarterly planning.
3. "Built to Sell" by John Warrillow
Why read it: Even if you never plan to sell, building a sellable business means building a valuable one. Warrillow shows you how.
Key takeaway: Create systems, processes, and value that don't depend on you personally.
Best for: Business owners who want to build real value, reduce personal dependency, or eventually exit.
Action step: List what would break if you disappeared for a month. Then fix those dependencies.
4. "Profit First" by Mike Michalowicz
Why read it: Michalowicz flips traditional accounting on its head. Instead of Sales - Expenses = Profit, he uses Sales - Profit = Expenses.
Key takeaway: Take profit first, then manage expenses with what's left. This mindset shift transforms profitability.
Best for: Businesses struggling with cash flow, never showing profit, or wanting better financial discipline.
Action step: Set up separate bank accounts for Profit, Owner's Pay, Taxes, and Operating Expenses.
5. "The 1-Page Marketing Plan" by Allan Dib
Why read it: Dib cuts through marketing complexity and provides a simple, one-page framework for effective marketing.
Key takeaway: Marketing doesn't have to be complicated. Focus on the right message, to the right people, at the right time.
Best for: Business owners overwhelmed by marketing options, wasting money on ineffective marketing, or struggling to attract customers.
Action step: Complete the 1-Page Marketing Plan framework for your business.
6. "Atomic Habits" by James Clear
Why read it: While not a "business book" per se, Clear's framework for building good habits and breaking bad ones applies directly to business growth.
Key takeaway: Small changes compound into remarkable results. Focus on systems (habits) over goals.
Best for: Anyone struggling with consistency, wanting to build better business habits, or feeling stuck.
Action step: Identify one small habit that would move your business forward. Make it obvious, attractive, easy, and satisfying.
7. "The Lean Startup" by Eric Ries
Why read it: Ries introduces the Build-Measure-Learn loop and validated learning. These concepts apply to any business, not just startups.
Key takeaway: Test assumptions quickly and cheaply. Build based on validated learning, not assumptions.
Best for: Business owners launching new products/services, unsure what customers want, or wasting resources on unproven ideas.
Action step: Identify one assumption about your business. Design a simple test to validate it.
8. "Good to Great" by Jim Collins
Why read it: Collins studied companies that made the leap from good to great and identified common patterns. The principles apply to small businesses too.
Key takeaway: Focus on what you can be best in the world at, what drives your economic engine, and what you're passionate about.
Best for: Businesses that are successful but want to excel, struggling to differentiate, or wanting strategic clarity.
Action step: Define your Hedgehog Concept: What can you be best at? What drives your economic engine? What are you passionate about?
How to Actually Read These Books
Reading isn't enough. Here's how to get value:
1. Take Notes
Don't just read—capture insights:
- Highlight key passages
- Take notes in margins
- Create action items
- Summarize each chapter
2. Implement Immediately
After each chapter, pick one action item and implement it within 24 hours. Knowledge without action is entertainment.
3. Revisit Regularly
Great business books reveal new insights on re-reading. Revisit them quarterly or annually.
4. Discuss with Others
Form a book club or mastermind. Discussing concepts helps you understand and implement them better.
5. Start with One
Don't try to read all 8 at once. Pick the one most relevant to your current challenge and read it deeply.
Reading Order Recommendation
If you're new to business books, start here:
- "The E-Myth Revisited" - Foundation for thinking about your business
- "Profit First" - Get your finances right
- "The 1-Page Marketing Plan" - Attract more customers
- "Traction" - Build systems and structure
- "Atomic Habits" - Build consistency
- "Built to Sell" - Create real value
- "The Lean Startup" - Test and validate
- "Good to Great" - Achieve excellence
Beyond These Books
While these 8 are excellent, don't stop here:
- Industry-specific books: Read books relevant to your specific industry
- Biographies: Learn from successful entrepreneurs in your field
- Newsletters: Subscribe to quality business newsletters
- Podcasts: Listen to business podcasts during commutes
- Courses: Take courses on specific skills you need
The Real Value
Books are powerful because they:
- Provide frameworks for thinking
- Share proven strategies
- Offer perspectives you haven't considered
- Give you tools to solve problems
- Inspire action
But only if you implement what you learn.
Start Today
Pick one book from this list that addresses your biggest current challenge. Read it this month. Implement one idea from it this week.
That's how you turn reading into business growth.
Need Help Implementing These Concepts?
At Torchwood Ops, we help small business owners implement proven business frameworks and build systems that scale. Contact us to learn how we can help you apply these concepts to your business.